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(Headset Image)

Seattle startupHeadsetjust raised an additional $3.2 million as the 5-year-old company expands its business intelligence platform used by customers across the growing legal cannabis industry.

耳机类似于尼尔森(Nielsen)和IRI等公司的市场数据服务。该公司为大麻零售商和供应商提供数据平台,并提供分析大麻市场数据的工具。

Headset CEO Cy Scott. (Headset Photo)

“我们的实时市场情报数据有助于大麻运营商、CPG公司、金融服务等通过我们的汇总销售点衍生数据(包括销售、库存、定价、人口统计和篮子分析)了解竞争格局、发现机会和了解大麻消费者,”CEO说Cy Scott.

The fresh cash will be used to help Headset expand into other states and provinces where cannabis is legal, including markets where the company expects new laws to be enacted with the upcoming election.

Headset is riding a wave of increased consumer spend on marijuana amid the pandemic. State such asColoradoIllinoisare seeing record monthly sales as more people stay at home and pot shops stay open as they are considered “essential.”

Headset’s own research shows average sales of cannabis products in adult-use markets up 25% this year.

Scott described the latest Headset financing as a “small insider bridge round” as it gears up to raise its Series B round in 2021. Total funding to date for the 45-person company is just under $18 million. Investors include Poseidon Asset Management, AFI Capital Partners, Hypur Ventures, Salveo Capital, and others.

斯科特于2015年开始使用耳机withBrian Wansolich斯科特·维克斯三人之前共同创建了Leafly,这是一个大麻品种和药房资源平台,2011年被西雅图的大麻投资公司Privater Holdings收购。

其他太平洋西北大麻公司也在筹集资金。本德,俄勒冈州达奇just raised $35 million来自星巴克前董事长霍华德·舒尔茨和嘻哈明星史努普·多格。Dutchie帮助大麻药房促进网上订购,在大麻大流行期间销售额激增了700%。

In an interview with TechCrunch this past June,投资者Karan Wadhera将大麻行业描述为“非周期性”行业,并表示在经历了动荡的2019年后,对大麻投资持乐观态度。

The global cannabis market is expected to reach $42.7 billion by 2024, according to a January report fromArcview Market Research.

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