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苏珊盖茨(左)和凯特Isler,西班牙克斯特普朗的联合创始人。(ThewmarketPlace照片)

TheThewmarketplace,促进妇女和不同企业家的基于西雅图的平台很兴奋Askanya Chocolatesand its Haitian founder on social media. It was perfect for the pre-holiday push. They had beautiful images of the chocolatiers and messages of inspiration and women’s empowerment.

The ad was seemingly inoffensive to anyone — except, it turns out, the algorithms at Facebook and Instagram.

自12月初以来,曾提交了在社交媒体网站上发布的有偿广告,已被拒绝,修订了广告并再次拒绝了。

“I don’t get it,” saidKate Isler, CEO and co-founder of TheWMarketplace. “There is nothing political about this. It just speaks to that darned gender parity thing.”

TheWMarketplace tried to run ads promoting a Haitian chocolate vendor, but they were blocked by Facebook. After an initial ad was flagged, they tried again and failed with this second version. (TheWMarketplace Image)

由于选举民意调查在11月3日,Facebook关闭stopped running“社会问题,选举和政治广告”,以“减少混乱或虐待机会”。它将社会问题描述为“严重辩论的敏感主题”,可能影响选举的结果或导致/涉及现有或提出的立法。“

但Isler和联合创始人苏珊·盖茨不确定该政策如何涵盖销售巧克力的黑人女性。在提交广告后,他们通过模糊语言接受了自动拒绝。

“如果它提到政治家或可能影响舆论的敏感社会问题,您的广告可能被拒绝,人们投票和可能影响选举或待定立法的结果,从Facebook中读取回复。

After being contacted by GeekWire, Facebook reviewed the ads and discovered they had been incorrectly flagged. They are now approved for posting.

TheWMarketplace received this notice from Facebook when its ads were blocked.

TheWarmartPlace并不孤单地在平台上莫名其妙地静音。纽约时报reported last month on a wide range of small businesses and nonprofits that intersect with refugees, disadvantaged youth and foreign-based merchants or organizations that were having their ads blocked.Bloomberg还报道了在广告禁令中席卷的小企业,影响假日销售。

虽然将提升新政策限制这些类型的促销时,尚不清楚。Facebook提供了一种选择,请在其ADS经理和业务经理工具中申请第二次审查拒绝的广告。

“我们必须做出艰难的决定来保护选举的完整性,这就是为什么我们暂时停止了关于社会问题,政治或选举的广告。狗万平台我们知道这可能会对某些业务感到令人失望,并为任何中断道歉。相信他们的广告的企业被错误地标记,可以申请额外的审查,“Facebook发言人在电子邮件中向Geekwire说。

This Facebook ad featuring TheWMarketplace platform made the cut. (TheWMarketplace Image)

Facebook通过国家定义了社会问题,并提供了需要额外步骤的语言的例子。In the U.S., including the phrase “It’s time for us all to stand up and demand equal rights for women” would require authorization of the source and a disclaimer about who paid for the ad, while “We have over 100 newly-published books about systemic racism and Black History now on sale” can run as is.

Facebook.has been hammered this year over how it regulates its platform. Major advertisers upset about hate speechboycotted the sitethis summer. Facebook’s efforts to battle disinformation and misinformation were criticized as ineffective, in the case of its上line ad library,其选举后的限制太晚了政治广告.

Facebook首席执行官Mark Zuckerberg,以及Twitter Ceo Jack Dorsey,在美国立法者之前出现上个月捍卫公司的信息监管。

Facebook也面临着一对反托拉斯诉讼本月早些时候提交由联邦贸易委员会涉嫌“非法垄断”和反竞争行为。

在9月推出的马克塔普拉斯普拉姆一直在运行广告,促进其市场,并没有遇到任何问题。事实上,广告表现良好,有助于Quintuple流量。

The Askanya Chocolates ad was their first effort to showcase one of the 215 vendors currently on the site.

“The whole purpose of our platform is to promote our amazing sellers,” said Gates, chief marketing officer at TheWMarketplace. “It’s really frustrating.”

Facebook的广告政策的公司的投诉日期几年。西雅图妇女的健康初创公司脉搏和基因(因为作为Gennev重新安置)被Facebook厌倦了例如,去年,在阻止公司购买广告后。

“虽然这似乎是微不足道的,但我认为这对种族和性别来说都是一个很大的问题,”伊斯勒说。她希望“为男性拥有的业务仲裁我们促进妇女,性别平等和黑人女性所有企业的能力,并将其分类为”敏感社会问题“的事实。”

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