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The new Amazon Fresh grocery store in London. (Amazon Photo)

亚马逊is taking its physical retail ambitions and grocery store technology overseas, opening an Amazon Fresh store in the United Kingdom on Thursday. The store will be Amazon’s first brick-and-mortar retail operation outside of the United States.

The 2,500-square-foot Amazon Fresh, in the Ealing area of London, will employ the “Just Walk Out” technology that has previously only been used in Amazon Go convenience stores in the U.S. That high-tech experience involves an array of cameras and sensors to log what people put in their carts as they shop, eliminating checkout lines.

(亚马逊照片)

There are26 Amazon Go storesspread across Seattle, New York, Chicago and San Francisco, and two Go Grocery locations located in Seattle and Redmond, Wash.

The first亚马逊Freshgrocery store去年8月开业在伍德兰山,加利福尼亚州和公司最近宣布了that two new Fresh stores are coming to西雅图中央区and theFactoria neighborhoodof Bellevue, Wash.

随着伦敦商店的开幕,亚马逊还宣布推出在U.K中发布了一个名为“亚马逊”的新私人食品品牌。只有在新鲜的商店销售的热水食品和去的物品范围。

杂货是an estimated $678 billion U.S. market。The Amazon Fresh brand originated in Seattle with the first pilot of the company’s grocery delivery service starting in 2007, and Amazon continues to invest heavily in both physical and online grocery. It acquired Whole Foods for nearly $14 billion in 2017 and operates nearly 500 of those stores in the U.S.

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