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Liza Moiseeva (left) and Laura Alexander Wittig, co-founders of Brightly. (Brightly Photo)

Laura Alexander WittigLiza Moiseevahave turned a simple podcast about sustainable living into a full blown platform for content, community, and online shopping.

企业家是联合创始人明亮地, a Seattle startup that just reeled in $1 million to fuel its momentum.

They launched theirGood Togetherpodcast in 2019, partly as a way to see if their branding and voice around eco-conscious product recommendations and general life tips would resonate with “conscious customers” — and it did, quickly rising up the podcast charts.

播客还引起了Snapchat的注意,这将在二月过去接受Wittig和Moiseeva进入其黄色加速器计划。

明亮地塑造了播客,建立更多内容,旨在实现可持续生活。该公司通过与品牌合作,并以其产品为特色的方式讨论了赚取收入的方法。也参加了西雅图的基于西雅图Female Founders Alliance accelerator, which opened up conversations with investors.

Its community grew rapidly last year, with millions of new followers across TikTok and Instagram channels. The company now reaches more than 250,000 women daily and has an ambassador program of more than 10,000 members who share ideas and recommendations on Brightly’s apps.

现在,启动已准备好踩到天然气,计划在今年晚些时候增加5人队伍并在晚些时候添加电子商务手臂。

“我们的主要目标是赋予数十亿个意识的消费者通过简单,日常步骤改变世界,”Wittig说。

In some ways, Brightly is following the blueprint laid out byGoop, the wellness and lifestyle brand founded by actress Gwyneth Paltrow that started as a weekly newsletter. Another similar example is Glossier co-founder Emily Weiss, whose cosmetics company originally started as a blog called Into the Goss.

“这是一个社区和内容来推动商业的结合,”Witgig说。“这是公司将如何建造的未来。在你甚至要求他们拔出钱包之前,你可以建立关系而不是追求顾客进来。“

Wittig表示,大流行使人们更深刻地思考他们购买的东西,以及他们从街上的当地餐馆或环保产品制造商的购买者。狗万平台

明亮的区分从其他marketpl本身aces or e-commerce giants such as Amazon with its curation and vetting process, Wittig said.

“It’s truly allowing people to see the story behind products and forming an emotional relationship with the product,” she noted.

Wittig previously worked at Amazon, Adobe, Sephora, and Google, where she helped lead a social impact program. Moiseeva was a co-founder and exec atglobein,售出公平的贸易订阅框。

Wittig是位于西雅图,而Moiseeva则在海湾地区。明亮地将在西雅图存在,但是追随大流行驱动的初创性的初创趋势,这是“遥远的第一”,这是一个没有将自己绑在一个物理位置。

Investors in the round include Tacoma Venture Fund; Keeler Investments; and the Female Founders Alliance. Odile Roujol, the former Lancôme CEO, also invested through her firm FAB Ventures.

“我创立了Fab Ventures回到了目的驱动的企业家,”Roujol在一份声明中说。“我很高兴能够把这个资本投入支持明亮的女性创始人,建立一个充满活力的Genz和千禧年的社区,并扩大了意识的消费主义。我们都能有所作为。“

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