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在社会疏远之前,来自Armoire团队的员工。(armoire照片)

像许多技术初创公司一样,当大流行击中美国时,大衣橱braced for impact.

其服装订阅租赁业务在2月份最佳月份,但突然面临着几个逆风。人们不再需要为办公室或周末获得新的衣服。客户将其成员持有。公司削减员工并削减营销费用。

Ambika Singh, CEO and co-founder of Seattle-based Armoire. (Timothy Anaya Photo)

但Armoire已反弹,适应经济危机,并寻找成长业务的新方法。作为他们所看到的

Armoire在过去的九个月内制作了几个关键的动作,以适应时尚行业被翻倒在头上

在看到其一些成员在Armoire的Faceboomanbetx客户端1.0下载k集团中互相聘用后,它将工程资源投入了新的社区驱动的发现工具。Armoire立即看到了订婚度量飙升,部分原因是它取代了人群组购物体验。

这帮助公司的长期成员 - 至少有9个月的成员资格 - 坚持下去。

“我们在这里的原因是我们的托金客户举行,”Armoire Ceo说Ambika Singh

Armoire也适应客户需求。人们不需要花哨的鸡尾酒礼服或漂亮的西装,因为他们在家里度过了更多时间,但他们仍然想尝试新衣服。

“我们之前从未携带过运动衫和紧身裤,但我们现在做,”Armoire CTO说特里斯坦雷斯

(Armoire website)

由于大流行性而加速在线购物应为armoire提供提升。对服装租赁模式的兴趣日益增长,以及个性化购物体验。在线个人造型服务拼针修复已看到今年的股票飙升由于其收入和客户群增长。在线服装经销商Poshmark锯股飙升本周140%在交易的第一天。

“As an investor, I’m betting on the idea that the way we consume is changing and that this is the team that will meet customers where they are while opening our eyes to things we didn’t know we needed,” said Elena Donio, a former Axiom and Concur executive who just increased her investment in Armoire.

辛格表示,她专注于帮助armoire通过利用租赁模式和新的社区特征来成为“每日购物习惯”的一部分。

“那天,每日购物习惯都独立于她去的地方以及她在做什么,”辛格说。“这想到了你每天都有一个美丽,真正积极的社区去参观,看看衣服的衣服有多有趣。”

Rent the Runway, a direct competitor to Armoire, also went through changes last year by closing brick-and-mortar stores and laying off employees. But it also sees light on the horizon. CEO Jennifer Hyman told《财富》杂志that the company has accelerated its path to profitability and she expects the fashion industry to have a big return later this year.

大衣橱’s subscription starts at $79 per month for four items per month, and goes up to $249 per month for unlimited items. Members rent from hundreds of high-end brands and can purchase items at a discount. Armoire uses algorithms and professional stylists to help curate a selection of items for customers.

租跑道头条新闻in September after eliminating its unlimited rental option, citing an evolution in consumers’ relationship with fashion trends.

大衣橱went the opposite way, expanding its unlimited plan. Singh said the company is now the leading option for unlimited clothing rental memberships and is seeing new customers come from Rent the Runway.

大衣橱says it is committed to finding suppliers run by minorities and focus on sustainability — something that may be more top of mind for folks given recent news events.

“All of these things are resonating with our customer,” Singh said. “When she comes to a website, she’s looking to make sure that it’s reflective of the values that she’s trying to promote with spending her dollars.”

该公司现在雇佣了25人,比去年超过60人。最近的筹款包括390万美元被转换为2019年发起的桥梁笔记的股权。迄今为止的总资金是1200万美元。

“Ambika has done what the best technology companies have done to respond to the pandemic — focused on how to more effectively serve the needs of customers during this time through experiences enhanced by data and software,” said Tola Capital’s Sheila Gulati, who invested in Armoire as a personal investor. “She has also wisely found efficiencies to adapt through the pandemic and I would expect to see the business accelerate going forward.”

Other investors in this round include Jared Sine of the Match Group; inclusion expert & author Ruchika Tulshyan ;Heather Hardy of ZoomCare; and former EY Principal Sue Borgman.

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