像许多技术初创公司一样，当大流行击中美国时，大衣橱braced for impact.
这帮助公司的长期成员 - 至少有9个月的成员资格 - 坚持下去。
“我们在这里的原因是我们的托金客户举行，”Armoire Ceo说Ambika Singh。
“As an investor, I’m betting on the idea that the way we consume is changing and that this is the team that will meet customers where they are while opening our eyes to things we didn’t know we needed,” said Elena Donio, a former Axiom and Concur executive who just increased her investment in Armoire.
Rent the Runway, a direct competitor to Armoire, also went through changes last year by closing brick-and-mortar stores and laying off employees. But it also sees light on the horizon. CEO Jennifer Hyman told《财富》杂志that the company has accelerated its path to profitability and she expects the fashion industry to have a big return later this year.
大衣橱’s subscription starts at $79 per month for four items per month, and goes up to $249 per month for unlimited items. Members rent from hundreds of high-end brands and can purchase items at a discount. Armoire uses algorithms and professional stylists to help curate a selection of items for customers.
租跑道头条新闻in September after eliminating its unlimited rental option, citing an evolution in consumers’ relationship with fashion trends.
大衣橱went the opposite way, expanding its unlimited plan. Singh said the company is now the leading option for unlimited clothing rental memberships and is seeing new customers come from Rent the Runway.
大衣橱says it is committed to finding suppliers run by minorities and focus on sustainability — something that may be more top of mind for folks given recent news events.
“All of these things are resonating with our customer,” Singh said. “When she comes to a website, she’s looking to make sure that it’s reflective of the values that she’s trying to promote with spending her dollars.”
“Ambika has done what the best technology companies have done to respond to the pandemic — focused on how to more effectively serve the needs of customers during this time through experiences enhanced by data and software,” said Tola Capital’s Sheila Gulati, who invested in Armoire as a personal investor. “She has also wisely found efficiencies to adapt through the pandemic and I would expect to see the business accelerate going forward.”
Other investors in this round include Jared Sine of the Match Group; inclusion expert & author Ruchika Tulshyan ;Heather Hardy of ZoomCare; and former EY Principal Sue Borgman.