T-Mobile’s Super Bowl ad featuring Tampa Bay Buccaneers quarterback Tom Brady (Greatest Of All Time?) won’t air during the big game on Sunday so the Bellevue, Wash.-based wireless carrier released it Friday morning.
As far as T-Mobile sees it, the ad starring Brady and tight end teammate Rob Gronkowski may have ruffled some feathers with the NFL and its big sponsor — and T-Mobile rival — Verizon.
But Friday morning T-Mobile在今日秀上发布了广告而不是把它留给周日一亿电视观众。T-Mobile CEO Mike Sievert tweetedthat the commercial was “BANNED.” The company put out a news release saying that “even after edits, it still got banned because of the ‘protected rights deal’ with the NFL’s ‘official telco sponsor.'”
T-Mobile encouraged customers and fans to decide for themselves why the ad was passed on, and hyped the controversy with the social hashtag #TheGoatin5G.
The NFL takes very seriously the money paid by official league sponsors to be just that, and content from non-sponsors, like T-Mobile, is subject to review. T-Mobile certainly knows how the ad game is played. The company has advertised during the Super Bowl for the past eight years, hiring stars such as Justin Bieber, Drake, Snoop Dogg, Martha Stewart and more to pitch its services.
And T-Mobile has two other fully approved 60-second ads actually airing on Sunday. At a reported $5.5 million per 30-second unit, T-Mobile is spending $20 million to advertise on Sunday.
Verizon和NFL签署了一份5年,大约25亿美元的联赛赞助协议2017年，Verizon成为联盟的官方无线服务合作伙伴。根据Axios'Ina油炸, the company is using the Super Bowl to hype its own 5G offerings. Fried said Verizon invested $80 million to upgrade Tampa’s Raymond James Stadium and its surroundings.
And while the game will be very different due to the pandemic, with only 25,000 fans in the stadium, those at the game will be able to access Verizon’s high-speed network and watch any of seven camera angles on their mobile devices, Fried reported.
T-Mobile and AT&T have also invested in wireless upgrades around Tampa.