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Real estate startup Place offers technology and services for agents and brokers, in addition to a consumer portal. (Place image)

房地产科技和服务公司地方just raised the first outside capital in its history:一轮1亿美元系列由Goldman Sachs资产管理领导,估值超过10亿美元。

Never heard of Place? That’s not a surprise.

“We don’t have a press department. We don’t have a marketing department. We’ve only had one sales rep for the last two years,” said Place co-founder Ben Kinney, a serial entrepreneur and real estate agent, in an interview with GeekWire. “We’ve just been hiding in Bellingham, Washington, doing our stuff.”

Ben Kinney, Place co-founder. (Place Photo)

They do have profits, which helps to explain why they haven’t needed those other things.


Kinney founded Place in 2019 with Chris Suarez of Portland, who owns multiple Keller Williams real estate franchises. Place named Chris Stuart, former CEO of Berkshire Hathaway HomeServices,作为其主席in May.


The company offers what it describes as “an end-to-end suite of software solutions and business services that include administrative support, marketing and branding, lead generation, accounting, legal, Human Resources, back-office infrastructure, and training for all positions.”

地方offers its products under three different models, Kinney said: software as a service, allowing agents to license its productsa la carte; a partnership model where agents use all of Place’s services and share a portion of their profits with the company; and consumer services including mortgage, title and escrow.

Chris Suarez, Place co-founder. (Place Photo)

In the case of the full partnership model, the proportion of the profit split varies, Kinney said. In that scenario, the agents are independent contractors, and Place also covers a portion of their losses if they aren’t able to turn a profit.




地方has about 300 employees, about half of them in Western Washington, either working remotely or in its Bellingham offices. The company plans to dramatically increase headcount in the years ahead, Kinney said. It will ultimately establish a presence in the Seattle market to help boost its recruiting, he said.


在某些方面,在西雅图公司扩展到家庭直接购买和销售之前,如Zillow这样的声音(一个商业部门)Zillow abruptly shut down earlier this month).

“Our long term future is having search, and home values and other tools,” Kinney acknowledged. However, in contrast with Zillow’s similar tools, he said the target market will be “the agent who the consumer already has a relationship with instead of using it as a tool to connect them with random agents that they don’t know.”

Kinney previously获得的致力, a social network for real estate agents, from Zillow in 2015 as part of a larger rollup of real estate ventures under the Ben Kinney Companies umbrella.

地方plans to use the $100 million in funding to expand its business through acquisitions, technology investments, and other growth initiatives. In addition toGoldman Sachs,增长股权投资者3L Capitalparticipated in the round.

Kinney和他的联合创始人Suarez在最近的一次会议上在一起Inmanreal estate conference when they received a message that the funding had been wired to the company’s account.

Afterward, as they were going up the escalator, Kinney told Suarez, “I kind of thought this would feel different,” he recalled. “And he said, ‘Yep. I guess we just get back to work.’ And that’s all we said about it.”


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