趋势:Seattle HR startup creates virtual program to meet surge in demand for diversity training
Matt Mcilwain和麦迪逊麦克威恩。(照片由Madison McIlwain提供)

An elevator pitch, quick coffee, lunch or Zoom chat might be how some investors get a feel for a particular company or founder. Madison McIlwain picked up what to look for, and the ins and outs of venture capital, seated at the family dinner table as a kid.

McIlwain是女儿哑光麦克瑙那a managing director at Seattle’s Madrona Venture Group. Growing up in Seattle, she considers herself fortunate to have learned from the longtime tech investor — and she valued enough of what her dad said that she followed him into the field.

McIlwain is now an associate at San Francisco-basedDefy是五年前成立的早期阶段的VC。该公司在西雅图有几次投资,是两家公司的共同投资者 -Nautilus生物技术WhyLabs。在Defy之前,McIlwain在Gap Inc.作为产品经理,她对时装,电子商务和消费者供应链有浓厚的兴趣。

我们赶上了麦迪逊(和马特,也是在本周的一周内扭曲的扭曲,谈论VC,家庭,SF与Sea,Tech和更多的女性。狗万平台继续阅读对话,编辑为长度和清晰度。

geekwire:Tell us a little bit about growing up, learning what your dad did for a living and learning how it all worked. Did it interest you as a kid?

麦迪逊麦克威恩:每个孩子都知道他们爸爸的表现。对于我的家人来说,我真的很幸运,即使我的爸爸总是努力工作,我们真的是优先考虑的家庭晚餐。在这些谈话中,始终鼓励问题和好奇心,自然会谈论我们的日子。狗万平台And then my dad was like, ‘Oh, well, we saw this company,’ and he would kind of give us the 2-minute pitch and he would ask, ‘What do you think of this idea?’ That kind of question-and-answer experience from a young age was just ingrained in us, to be curious. And I loved that it was always this avenue for learning.

他曾经在uw上教授企业家精神的课程,最后总是有一个音高比赛,我们会走上去看看球场。我记得出来的那些和[想知道],'等等,云中的医疗保健是什么?这是什么?这将如何工作?“这是2007年,所以要在前线上,看着我的父亲学习基本上是如何互联网的 - 以及今天我认为我的日常生活 - 创造了,总是让我兴奋。狗万平台它打开了在创新前沿发生的事情,特别是在西雅图生态系统中,在2000年代中期发生了如此令人惊叹和酷炫的事情。

geekwire:现在是那种关系,你在同一个领域是什么?

麦迪逊麦克威恩:我想我从爸爸那里学到的最大学是投资人们的力量,并在你建造伟大公司的核心处投入。我们分开32年,所以自然有一点点在那里。幸运的是,对我来说,他对所有事情都很漂亮,特别是深度技术。他戴着他的所有鸟,他不得不告诉我什么GPT-3曾是。我想我让他击败了消费者前线/社交以及那世界上发生的事情。我不认为他还在俱乐部,所以我可能必须把我的邀请派去。

Geekwire你对VC的了解如何以及在西雅图转化为住在旧金山并在做这项工作?

麦迪逊麦克威恩:Well, I love Seattle. It’s where I grew up. It feels like my home away from home. It’s the cloud of capital of the world, right? Microsoft and Amazon are there and it is this hub of innovation. And that is a quote from my dad — he calls it the cloud capital. That’s his favorite thing to say. I think for me growing up, Seattle was so important.

The ecosystem that I have here is really powerful and exciting. But as I look to my friends back in Seattle, a lot of my high school friends moved back home and are working in big tech and they’re also getting started on their journeys of building their own things or leaving to join startups. I’m a believer that the rising tide lifts all boats, as tech continues to grow Seattle and SF will. And I’m hopeful that there’ll be more opportunities to invest across borders, so to speak.

geekwire:In helping companies get funding, do you seek out female founders, do you have a particular viewpoint on what could change around helping more women get the necessary backing in tech?

麦迪逊麦克威恩:我应该开始说我很幸运,我有一个令人难以置信的团队,违法谁一直认为我的优势是一个年轻女性,并认为这是一个资产。无论创始人都是谁,我一直觉得能够掌握能够看待伟大的公司。[我的父母]总是对我的兄弟们完全相同,而且我觉得赋予了我所看到的恰当地解决世界的问题。所以我认为,性别心态不是一个真正进入我如何处理问题和投资的最前沿。但是,我会被遗漏不注意,在哪里有增长的机会,并且在坦率地坦率地坦率地令人沮丧。

我认为它归结为,你如何了解这些企业家?你如何连接到他们?最终我们正在向他们销售为什么我们将帮助他们建立下一个大型企业。如果我是诚实的,我更容易与年轻女性联系。我的意思是,这就是我是谁,对了吗?因此,这些触摸点繁殖的网络效应,允许那些真正的谈话和那些我希望随着时间的人们希望的真正联系,这将创造一个更多的女性投资和更多女性在创业的飞轮。

Geekwire:在您的零售/技术背景上,您在2021年的砂砾零售以及亚马逊所有事物的竞争是什么?

麦迪逊麦克威恩:我一直都喜欢零售技术,我想我真的在电子商务刚刚上网的真正有趣的时间里长大。我进入了现在的电子商务以及为消费者提供的力量和访问任何东西。When I had the opportunity to do product management out of college at Gap Inc, at the scale of their billion-dollar market cap supply chain, it was an offer I couldn’t pass up because it felt like the right thing to do to learn at the legacy before saying, ‘It all needs to be redone and ripped out and modernized.’ What can I learn from these giants who’ve been around 50 years when Shopify brands die every day? Getting that 1,000-foot view was incredibly helpful to inform where I think there’s going to continue to be opportunities for disruption. And I wouldn’t count the old players out.

亚马逊在提供伟大的消费者体验方面是惊人的,我相信卓越的消费者经历最终赢得。他们赢得了方便我。这很棒。但是,当我想到零售商的区别是什么,狗万平台以及如何区分一个品牌,以及消费者今天如何关心他们的品牌代表,他们关心价值观,他们往往喜欢将他们的美元落后于这些价值观的地方。亚马逊并不那么多。这并不是你去他们的原因。我认为这真的是一个关键的拐点。因此,您的价值观和您的品牌购物将继续成为一种方式,即我认为其他类型的零售商将赢得胜利,或者至少在市场上为自己创造一个非常好的雕刻。

And here are Matt McIlwain’s answers to our questions:

(照片由Madison McIlwain提供)

Geekwire:麦迪逊遵循你的工作遵循什么意味着什么?

哑光麦克瑙:麦迪逊结合了一种自然的好奇心,因为事情如何充分关注细节和持久性。她还喜欢设计思维,具体是如何适用于整个消费者供应链的方式。我们一直喜欢谈论创新和创业,当她决定成为风险资本家时,我很惊喜狗万平台。我可能已经猜到了她会在某个时候开始自己的公司!

geekwire:How is she different from you?

哑光麦克瑙:麦迪逊对消费者供应链有深刻的热情,但它超出了系统和工作流程。她还有一个令人难以置信的时尚和设计眼睛。我个人从她的眼睛那里受益,因为她显着升级并帮助我的衣柜多年来变得更加“趋势”。而且,相信我,我需要帮助!虽然我们分享了一个核心价值,但每个人都值得取得的最佳机会,麦迪逊在这里致力于为妇女拥有教育,信息和获取而成为生活中所取得的努力,因为他们渴望成为生活的机会!她的播客The Room和她的工作San Francisco Girls Schoolare a couple examples as are her efforts to back female founders.

geekwire:Does it make it fun to check in with her and talk shop?

哑光麦克瑙:It is really fun to share a career with one of your children. And, while there were many challenges during the past year, a silver lining for us was that we were in person quite a bit and would often go for jogs and talk about the venture world. We also are known to chat about trends and companies at the dinner table, but sometimes there was a little too much “shop talk” at the dinner table!

Learn a bit more about this week’s Geek of the Week, Madison McIlwain:

Madison McIlwain’s work-from-home set-up in San Francisco. (Photo courtesy of Madison McIlwain)

你的工作空间是什么样的,为什么它为你工作?我有一张桌子,坐落在我100岁的旧金山公寓的维多利亚时代的湾窗口。它变得伟大,但绝缘是可怕的!在我的监视器之间,笔记本电脑和植物之间,我为表格,功能和新鲜氧气设置。

你不能没有的一项技术是什么?为什么?我的Zojirushi;即时热水是游戏更换者作为茶饮。

你最好的小费或管理日常工作和生活的技巧。(帮助我们,我们需要它。)I’m a bit of aNotion瘾君子。作为前PM,我喜欢使用Kanban boards对于个人组织。我也得到了很多满意的拖延了“正在进行”到“完成”。无论是在概念,Coda还是格雷罗,我认为拥有一个个人的“路线图”,以放弃所有待办事项,帮助您的思想。

Transporter, Time Machine or Cloak of Invisibility?时光机器。我是一个历史专业!

我曾经等了......the midnight book release of Twilight’s fourth book … this is the Geek of the Week column after all!

您的榜样:我的Dad,Kirsten Green.伊娃陈

历史上最伟大的游戏:“黑莓砖断路器。”

最好的小工具有史以来:kindle。

最喜欢的应用程序:Right now,寓言!!我喜欢阅读,这个应用程序正在解锁令人难以置信的阅读建议和作品作品。认为Spotify,书籍。

最喜欢的原因:旧金山女孩的学校!

2021年最重要的技术:2019冠状病毒病疫苗。

2023年最重要的技术:技术与供应链创新,赋予完全闭环消费者行为!我们需要建立更好的系统,让消费者在维持我们的星球时购物。

对您的同伴怪人的咨询的最终话语:倾向于好奇心,如果你是一个创始人,请坚定不移地为您的客户建立更好的体验。

Website:Defy房间播客

Twitter:@MadsMcIlwain

linkedin:Madison McIlwain

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