Zillow集团现在正在使用其众所周知的Zestimatehome value estimation tool to make cash offers on homes. It’s part of the company’s push to become a central hub for people looking to sell their home.
这个功能是可用于资格赛房屋in 20 markets sold via Zillow Offers, the company’s home-buying and selling “iBuyer” service.
We’re now a small, but important step closer to realizing the Big, Hairy, Audacious Goal (BHAG) we set 15 years ago, of putting a real price on every rooftop and enabling home shoppers to magically fly over neighborhoods and see those prices.
- Rich Barton（@Rich_Barton）February 25, 2021
Zillow于2006年推出了ZESTIMATE。它首次标志着房主获得估计的家庭价值观 - 以前仅适用于房地产代理，评估师和抵押贷款人的数据。
Some have criticized the tool over the years. A group of homeowners in Illinoissued Zillow in 2017, alleging that the Zestimate tool is often inaccurate and difficult to get changed, and that Zillow markets it as roughly equivalent to an appraisal. The homeowners argued that the tool undervalued their homes and made it harder for them to sell. A federal appeals court用zillow.在诉讼中。
Zillow首席执行官Rich Barton称为2016年的Zestimate“非常挑衅和个人和一点偷窥”geekwire采访discussing how the company came up with the tool.
Zillow is using its growing Zillow Offers service as part of the company’s new focus on the end-to-end home-buying and selling experience. Zillow stopped Zillow Offers as the COVID-19 outbreak began but the business is now active in all 25 markets.
公司是reorganizing its structure更专注于客户的整体需求 - 他们可能需要代理人，然后是抵押贷款，然后Zillow提供出价销售他们的家。
“世界是一个点击——为什么不是真实的tate? That’s where we’re headed,” Barton said. “The fact that we have invested in every one of these ancillary services and now can begin to stitch them together in a way that a lot of the folks who provide point solutions can’t or struggle with — this is a big strategic bet.”
Zillow上周击败分析师估计its fourth quarter earnings. The company is benefiting from a strong U.S. housing market that gained nearly $2.5 trillion in value last year, the most since 2005,according to a Zillow analysis.